www.culture.gov.ck | (062) 20725 | culture@cookislands.gov.ck


Festival of Flowers

Te Mire Tiare (Festival of Flowers) is a vibrant event showcased in the peak of Spring Season. The beautiful weather in the Cook Islands is complimented by its blooming flowers, adding to the stunning landscape of Rarotonga and enriching its flora and fauna.

As Cook Islanders we are known for our creative flower arrangements, whether it be around our neck, head, hips or a single flower to the ear, it gives a unique identification to the rest of the western world, on who we are as a Pacific Nation.

The vibrant colors of the flowers, gives those who see and wear it, a sense of joy and happiness, and its fragrance can lift the mood of any room.

In recognizing the blossom, abundance and beauty of our local tiare fragrance throughout the season, we the Ministry of Cultural Development stages the annual Mire Tiare event as an opportunity for the people of the Cook Islands to celebrate its tiare culture.

​The Mire Tiare festival of flowers produces great excitement and features competitions for the best florally decorated shops, schools and government buildings. We also hold competition for the best local floral pot plants by the mamas and individual ‘ei’ sewing by the students.

The art of designing ‘eis’ will be displayed during the Mire Tiare Event and is also a great way for us to welcome in the Christmas and New Year Celebrations.